Premise creates versatile landing pages and gives you complete control over style and content without knowing a single line of code, and it works with any WordPress theme.
If your theme didn’t come with built-in landing pages, the can help. And even if your theme does have a landing page template, Premise can help with the copywriting advice and an extensive library of images that will make your page effective.
Many premium themes — including Prose from StudioPress, my favorite theme of all time — have a landing page template built right in. It produces a page with no navigation menu and lots of white space to work in.
Remember, descriptions are mainly for readers. Don’t try to cater to Google robots with these — instead, make them enticing, elaborate on the promise made in your , and use a strong to encourage clicks.
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And when your page turns up as a result in a search engine, the title and description are what people use to decide whether or not to click on your link. Page titles are also an important element for search engines.
When you share your posts and pages on Facebook, Google+ and LinkedIn, these services pick up a page title and description to go with the link you share.
Some overload with widgets for fear of “missing out” on subscribers, or fans, but the fear is counterproductive. It confuses readers, which leads to fewer calls to action take, less fans, or subscribers. This might be mistake #1 for all bloggers, independent of platform. Figure out what you want readers to do more than anything else, and trim virtually all other fat, save for sharing a few social icons and a few of your top posts for reference (and some nice SEO juice too 😉
The idea here is to create a compact permalink that tells search engines what your post contains in a glance, and helps you rank for a keyword you’d like to be known for.
I know it is not glamorous, but the first thing anybody should do with WordPress (if you are new to it or experienced) is to install WordPress Firewall and Login Lockdown (or similar) plugins. I have lost count of how many sites I have had to recover for various people (including myself…!) after a WordPress hack.
You want to take a little time to learn the basics of (it’s not as hard as you might think). One quick improvement you can start making immediately is to use the built-in WordPress permalink field at the top of the editing page to revise your links before you publish them.
WordPress looks at this setting whenever you upload something new. Previously uploaded stuff stays in whatever folder(s) it was uploaded into originally. And that’s how it should be, otherwise you may end up breaking links on your site.
Wow, I’m amazed at how much of this I didn’t know! Thanks! I’ve thought for a while now that the media folder was SO unwieldy, but it never occurred to me that I could do anything about it!