Drawing on her doctoral studies, Ana and her colleagues from the University College London Interaction Centre suggest that the value of Augmented Reality for marketing purposes depends on when to include AR into the consumer journey: when the AR app was integrated in a familiar retail setting as a part of the shopping experience, people not only thought highly of the technology, but they also positively related to the products. They were more likely to buy them and view the app as a convenient tool for shopping, not just for playing around.
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Zamparini, A., Stigliani, I., & Lurati, F. Once upon a Time: How Stories Construct Meaning for New Collective Identities. Annual Meeting of the Academy of Management. Anaheim, California USA (August 2016).
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During the fourth and fifth years of the program, the student completes the dissertation and works on developing a research agenda. Almost all students go on the academic job market during their fifth year in the program.
The research-oriented Master Programs in Quantitative Economics, Quantitative Finance, Quantitative Management, Quantitative Marketing, and Law and Quantitative Economics, collectively called MSQ Programs, are unique in that their first-year students participate in the same set of analytically rigorous and quantitatively oriented courses in economics, finance, law and economics, management, and/or marketing that are taken by the first-year Ph.D. Program students. Students who complete the first year of the MSQ Program with strong success have the option and are strongly encouraged to join the GSEFM Ph.D. Program in their area of concentration. Other students in their second year in the MSQ Program have the option to enroll in courses with an emphasis on policy issues and/or on issues of implementation. Students leaving GSEFM with a terminal Master degree will be in a strong position to serve as analytical experts in international institutions, government, or the private sector.
During the third year of the program, the student takes the Finance Research Seminar course, completes the thesis proposal, and commences the research and writing of the dissertation. The dissertation is written under the guidance of a major advisor and a dissertation committee. The dissertation is expected to demonstrate that the student has a high level of knowledge and the capability to function as an independent scholar.
After completing their coursework, students in the Ph.D. Programs at GSEFM are expected to carry out innovative research, gaining immensely from an environment which includes structured interaction with their peers as well as with faculty, includes participation in research networks either organized by or contributed to by GSEFM faculty members, includes conference presentations and discussions, as well as research stays with faculty elsewhere who are leaders in a student's area of research. Students benefit not only from GSEFM's location in Continental Europe's financial hub, but also from the faculty's linkages to policy-making institutions such as the International Monetary Fund, the World Bank, the European Commission, the European Central Bank and the Deutsche Bundesbank, giving them the chance to engage in frontier research on substantive issues.
This program (that is part of the Research Training Program "Law and Economics of Money and Finance") is targeted at those who wish to specialize in research at the interface of law and economics, and offers a two-year interdisciplinary course program. In the light of the interdisciplinary approach, a variety of courses on Law and Economics taught by professors from Goethe University as well as renowned international scholars are offered. The course program also features a number of courses from the Ph.D. Program in Economics and the Ph.D. Program in Finance, combining these with law and economics course offerings, and thus enabling students to work in interdisciplinary research teams at the interfaces of law, economics, and finance. In addition to the course program, the research work is accompanied by doctoral workshops, conferences and seminars to enable the students to further their knowledge in specialized areas and to discuss their work with renowned national and international scholars. The Doctorate / Ph.D. Program in Law and Economics enables its graduates to take on challenging positions in academia or to serve as international experts specifically on issues related to market regulation.
GSEFM's faculty members have a wide range of teaching and research experience at various excellent universities and public institutions in Europe as well as the United States. GSEFM's faculty members are involved in key international research networks, and have published in journals such as