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Thesis on the effect of customer relationship management on JFC CZ as

‘Luxury’ has now become a necessity among the Asian people. The days when the middle level income people started at expensive products and accessories are no more in existence.

Within those networks, some people have more influence than others. A company can use those influential people to accelerate the adoption of its product and spread the word-of-mouth (Rosen 2000, p. 43).

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Marketing is a business function that measures the magnitude of the scope of success of a product or service in the market. It identifies and fulfills gaps like pricing, promotion and distribution of product or service at the time of sales. Marketing has evolved along the years, there are newer theories for proper segmentation of customers and prospects to target.

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1. What is the subculture/culture i.e. how does it relate to the definitions of either? Also note how is the culture/subculture used by consumers in relating to one another i.e. Where do they meet/exchange information etc.
2. Identify the links to consumption (i.e. product and/or activity)
3. Link to consumption theory: i.e. postmodern consumer, links to ritual consumption, consumption for identity creation, consumer rejection of authority, symbolic consumption, hedonic consumption, conspicuous consumption, consumer culture theory etc.

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PhD Thesis in Marketing - Project Topics

You have just been appointed the International Director for CRM of a major car manufacturer that sells its cars in most countires throughout the world and your new President/CEO wants your recommendations for different CRM approaches in different countries. Drawing on relationship management theories, explain what differences you would use in your CRM strategy for the business units in China, the USA and Australia.

Best Strategic Management Thesis Topics To Consider

Increasingly, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal, however, is a key objective of relationship marketing, there is little agreement on which antecedents could be used to achieve this aim. In response, this thesis develops a model of relationship marketing based on a review of the literature to empirically investigate in one single model: (1) the affect of relational bonds (financial, social and structural) on relationship quality and customer emotions; (2) emotions on relationship quality; and (3) the ultimate affect of both relationship quality and emotions on customer loyalty. In particular, this thesis seeks to investigate the role of the emotions variable as a consequence of relational bonds (financial, social and structural), and antecedent of relationship quality. Furthermore, it presents and discusses empirical findings from a survey of 271 loyal Arab guests at five-star hotels examined from their perspectives as end users using structural equation modelling (AMOS 6.0). The findings of this thesis largely support the hypothesised relationships proposed in the theoretical model. Specifically, the results revealed that social and structural bonds, but not financial bonds, are crucial in affecting relationship quality and customer emotions. The results also provide strong evidence of the relationship between emotions and relationship quality, which in turn are necessary determinants of customer loyalty. This thesis contributes to theoretical and practical knowledge by providing for the first time, evidence about relationships between social and structural bonds and emotions, and further between emotion and relationship quality. The inclusion of an emotions construct is suggested to contribute additionally to the body of relationship marketing literature and provide a more complete model within a hospitality context. Findings imply the need for service firms in general, and hotels in particular, to strategically lever on the key antecedents of a relationship quality and customer loyalty including relational bonds and emotions, in pursuit of a more competitive advantage, and long-term profit.

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Throughout the thesis various published and credible journals and articles will be referred to. You will be provided with each and every source of information utilized in this study. The content provided by Project Guru is always plagiarism free and is repeatedly cross checked for quality and errors or flaws.

Bibliography – Masters Of Marketing Theory

Blogging represents an opportunity cost for companies, consuming resources that could be employed elsewhere. The question examined in this section is whether the bloggers consider that the investment in time and money is justified by the results obtained. First, however, it is necessary to determine how the effectiveness should be measured.

Phd Thesis Customer Relationship Management

Analyse the consumer behaviour of consumers in any one subculture (it can be based around any sort of culture or subculture) you must relate and reference and relevant consumer behaviour theories and concepts. Demonstrate that you have a good understanding of your chosen consumer behaviour theories and how these apply to purchasing of your chosen product category/context.

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