The new fairy-tale food has been marketed not so much for herbeauty but for her virtues. Early on, products based on soy protein isolate weresold as extenders and meat substitutes - a strategy that failed to produce therequisite consumer demand. The industry changed its approach.
Nash’s article, although replete with technical details, manages to captivate the interest of the reader while at the same time instill a scientific understanding of fertilization, cellular development, embryonic maturation, and birth as well as the genetic and prenatal factors which affect those processes.
"In addition to protecting the heart," says avitamin company brochure, "soy has demonstrated powerful anticancerbenefits...the Japanese, who eat 30 times as much soy as North Americans, have alower incidence of cancers of the breast, uterus and prostate."37